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LIVE a major European interactive TV project went “on air” at this year’s Summer Olympic Games

LIVE a major European interactive TV project went “on air” at this year’s Summer Olympic Games

Salzburg, Austria 2008-11-17

Reporting real-time live action such as the Olympic Games has always involved a unique style of broadcasting. It involves capturing live action as it unravels, where anything can and so often does happen. However, despite today’s advances in technology and interactive TV formats it remains a single channel broadcast approach. Where fixed programme schedules and workflows take priority over accommodating the changing viewers’ interests.

Now imagine if the event is the LIVE TV experience. Where the viewer is at the centre of the broadcast. Where the viewer communicates directly with the production room. Where the changing interests of the viewers are directly reflected in what they see.

Well, at LIVE our goal was simple - redefine the live TV event broadcast to make it an immersive and emotional experience for the viewer. For this our work was to design a new TV production process that serves the audiences’ changing interests; build an intelligent information system that supports this new dynamic production environment; and create a new TV format where more stories and more action emerge and remerge within the same live broadcast.

The result of this ambitious project was on trial at this year’s 2008 Summer Olympic Games. In Austria subscribers to the AonTV platform (Telekom Austria) were able to participate in the ORF based broadcast. The new content format consisted of 5 thematically interlinked channels broadcasting on-demand content in real-time over the three consecutive weekends of 9 – 24 August 2008.

LIVE Press Conference: Details on how we did this, the results on how the viewers reacted and whether there was mutiny in the production room will be made official at the LIVE press conference at 14:00 on Wednesday 26, November 2008 during the ICT 2008 Conference in Lyon, France. At this event we will also be demonstrating the LIVE system on our stand F1 in the exhibition section “ICT for enjoyment”.

LIVE research project:
LIVE is an integrated, multidisciplinary project that will contribute to the IST strategic objective 'Semantic-based Knowledge and Content Systems' and 'Exploring and bringing to maturity the intelligent content vision'. The LIVE project results aim at the development of semantic-based and user/content-aware systems to pioneer intelligent self-describing iTV content in the broadcasting industry.

Project facts:
Project duration is 45 months commencing January 2006.
Coordinator is Fraunhofer IAIS, St.Augustin, Germany
Partnership consists of nine partners from five European countries.

  • Academy of Media Arts, Cologne, Germany
  • ORF (Austrian Public Broadcaster), Vienna, Austria
  • ATOS Origin, Madrid, Spain
  • University of Bradford, UK
  • University of Ljubljana, Slovenia
  • University of Applied Sciences, Cologne, Germany
  • Salzburg Research, Austria
  • Pixelpark , Cologne, Germany

 
Contact:
John Pereira, Salzburg Research, Tel: 0043 662 2288 247
Email: john.pereira@salzburgresearch.at

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