The goal of the LIVE Feedback System is to enable the LIVE production team to observe in real-time the behavior and preferences of the TV audience on the LIVE channels. The real-time analysis of the migration of the Consumers between channels and their response to voting notifications provides an instant feedback on the acceptance of the LIVE channels by the audience, and allows the production team to react and possibly adjust the content of the TV show on-the-fly according to the audience feedback.

The LIVE Feedback system allows for the first time in the TV production practice that the Director and the production team have full overview on their audience, and that they can even engage into bi-directional communication and interaction with the audience. Through the audience response (voting) on simple questions, the production team is able to get the feedback on the past or planned content of the show, which might prove as a very valuable tool for future live production practices.

The LIVE Feedback System is an important advancement on the road to fully interactive and personalized TV. On one hand it brings into the production office the new real-time information on audience behavior and preferences, which can also be employed for future content planning as well as for analysis of acceptance and reach of particular content. On the other hand, the response from the Consumers who were watching LIVE channels shows that they really appreciate new interactivity options and that they feel, that through the voting feedback they can really influence the content of the show and in this way they became more engaged with the TV programme.

The main building blocks of the Feedback system are the following:

• Consumer’s ipTV application which is capable of displaying the notifications (questions) sent by the Director to the specific segment of the audience, and to return feedback information.

• Real-time feedback channel which transfers the viewers’ actions (responses to the voting, channel changes) to the TV production office, where they will be analyzed.

• On-line audience statistical analysis that provides real-time analysis about the current channel audience, their preferences, and responses to voting.

• Feedback Application GUI, which displays the relevant feedback information to the Director and the production team.