The objective of the LIVE project is to enable broadcasters to deliver a rich broadcast viewing environment composed of multiple story streams themed around a live sporting event and transmitted as ‘the live broadcast show’.

In response to consumer feedback the 'show' is adapted in real-time and other stories created to meet the unforeseen demand - allowing viewers to switch between stories (sub-channels) according to their mood and interest.

What distinguishes our approach from other approaches for interactive TV is, that we do not only want to produce several live audio-visual streams beyond the main stream, but in addition create transitions (switching points), where the consumer is invited to switch to another sub-channel. Thus our aim is to prevent a mere “zapping” between channels and instead guide the consumer to navigate through the content of a live show of interlinked streams with a coherent overall dramaturgy. Events such as the Olympic Games, offer the perfect scenario for multiple points of view on one and the same sports event.