“Intelligentes iTV fuer Medien-Großereignisse - Going LIVE”
LIVE: An Interactive Multi-channel iTV solution to bring more stories and more action to live media events
The LIVE solution radically improves on linear approaches to TV broadcasting of live events by providing digital technologies and content formats that enable viewers to shape their own personal and highly interactive viewing experience.
To keep the viewer on top of the action LIVE has designed a system that is able to adapt the storytelling around a sports event to user feedback and other stories that unfold alongside the main story. The revolution behind LIVE is that in addition to providing multiple live audiovisual streams, there are transition points, where the consumer is invited to switch to another subchannel. This means that the consumer can navigate through the event, getting multiple points of view on the action - because there is always more than one story to tell.