Sport entertainment is evolving.
New platforms and the changing media landscape are shaking up the established value chain.

"We are in the entertainment business and must compete for our customers' attention in a very busy market dominated by MTV, iPods, PSPs, TV soaps, cinema, pubs and PCs." Simon Green, Managing Director, Setanta US Sportscasters must keep apace with other media that have made the move to new platforms and multiple channels. The Digital Sport conference will highlight those clubs, rightsholders and broadcasters at the forefront of sports entertainment.

Benefits of attending the event.
Conference programme highlights for 2008:

• The latest technological advances in HD, audio and editing
• Strategies to best harness internet and mobile media platforms
• Winning marketing strategies - getting the fan to your content
• Rights issues and new media platforms
• Gaming, betting and the interaction with future sportscasting
• Communities and fantasy sports - capturing the fans' imagination and attention
• Techniques to 'wow' the fans

LIVE Participation

Carmen Mac Williams from the Academy of Media Arts Cologne will particpate in the "Grand Finale" panel discussion addressing the issue "Same game, new media - what are the drivers for successful digital sport production, distribution and user interaction?"