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| Business and Exploitation |
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| It is the overall goal of this work area to provide all LIVE project partners with continuous market information, analysis and recommendations that are required for their respective research and integration work. In addition, the work area aims to transform the results of its marketing research output into concrete business planning documents that support the preparatory exploitation activities of partners for exploitable project results. Analysis entails standard market/sector analysis, competitive analysis and SWOT analysis. All this business research will support the partners to pioneer the new market segment: 'Intelligent television programming and services' |
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| Socio-economic research: This work area is designed to cover supporting measures for the LIVE project related to market, commercial and socio-economic factors such as: driver/barriers for the uptake and deployment of LIVE project result; technology market trends and content development; new business and revenue models related to LIVE project results; opportunities for global co-operation; and exploitation and business planning. The Market Watch Report: Special emphasis will be placed on developing a consistent framework and appropriate methods for identifying and analysing the current and possible future technology market trends. This market watch will concentrate on digital interactive technologies, particular audiovisual and iTV technologies, and new developments in content production and provision that benefit from these technologies.The markets addressed are Business to Business markets, involving iTV technology providers, service operators, content producers and programme developers and providers. Furthermore, any relevant information on factors which effect changes in consumer behaviour will be included, as the broader uptake of iTV will only be achieved if people buy into iTV equipment and services, based on the perceived value added of such services. |
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