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Field Trial Olympics 2008
The goals of this work area are the definition of requirements, establishing a test bed (infrastructure, technically and contents), running the field trial Olympics 2008 with a (to be defined) number of consumers, implementation of evaluation issues (e.g. handling of feedback), and training issues.

The field trial Olympics 2008 Beijing will be the online test of LIVE. Since such an innovative concept for interactive live broadcasting needs novel technical environments, a main task will be to define the requirements for it. This includes new workflows, training, hardware and software, interfaces etc. Within this project, a 'real' and enhanced broadcaster’s environment (embedded into the existing digital setting) will be built up. A real broadcast through a two-way digital (probably cable based) network will be performed. Set top boxes will be used on the customer's side (e.g. Playstations from Sony or MHP-like set top boxes). The technical implementations will follow several broad- casters' standards (SMPTE, EBU) and will be build up with the focus on visibility and modularity.
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  Research Focus
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The main task will be the appliance and verification of the conceptual and technical concepts.
How can the broadcaster handle and manage the tasks and how will the customer deal with the content offers? We will investigate in detail how the future digital workflows will look like, how to establish collaborative networking for iTV productions.

What are the definitions of new specific working fields (e.g. content manager within complex iTV production, 'VJ'/'Video Conductor' – the new way of live directing an iTV transmission; in general: more self dependent jobs)?

What are the new workflows and lifecycles of intelligent multimedia objects (reuse)? How to design specific interfaces for live and real-time operations for iTV? One special task will be, to ensure the rights-clearing of the used material. Since the ORF holds a big amount of archive material, the specific use of it will require extra efforts for rights-clearing. But also the 'live' material has to be cleared for the use at the field-trial.

Expected Results

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  • Set up a specific but sustainable production environment.
  • Train broadcast staff who can deal with test beds.
  • Feedback on hard and software developers.
  • Positive feedback from customers (amount/quality of access).
  • Feedback from customer that can be interpreted and evaluated with relevance.
  • Project as an impulse for further live iTV developments.